Going Virtual, Going Well

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Since the onset of the COVID-19 pandemic, organizations have been forced to go virtual with their events, and TEI was—and still is—one of them. Surely, moving to an all-digital format comes with complications, but if event organizers did their homework, they proved they could pivot and put on successful shows for their audiences. Membership management software firm Wild Apricot backed up that assumption in its January report, “The Virtual Event Research Report for Membership Organizations,” which looked into how organizations have gauged success in virtual events over the past year. Here are some findings:

90% - of organizations reported that they were either highly successful or moderately successful in reaching their virtual event goals. | 64% - of organizations reported that virtual standard member meetings were more successful than in-person meetings. | 54% - of organizations reported that attendance was the same, slightly more, or much more than in-person meetings. | Just 28% - of organizations reported that all event attendees were known to the organization. | 56% of the time - Organizations reported that virtual events were more successful than they originally believed they’d be

TEI Success

As for TEI, the Institute is moving forward with the virtual approach for its 71st Midyear Conference after last fall’s 75th Annual Conference garnered rousing support and attendance. Here’s what some members had to say about last fall’s virtual conference..

Excellent event—the Intrado platform was easy and fun to use. The sessions were excellent—the next best thing to being there! | It was a great experience, and I was glad to be able to get such quality CPE in a virtual environment. The platform was very easy to navigate and was very well done. | I really appreciated the virtual conference. We don’t ever have the budget to attend in person so I hope this option continues in the future. It seemed well set up and executed very well.

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